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Ben Kuchera - Aug 30, 2007 3:15 pm UTC
E for All has a tough job of it, if the show hopes to compete with our rose-colored memories of E3. The tickets are expensive and many big companies in gaming won't be exhibiting. Also, PAX 2007 was such a success and featured damn near everyone in the gaming world; it set the bar very, very high for future shows. The cheese factor of the guerilla campaign to pass out fliers at PAX didn't help their case, and it felt more seedy than promotional.
IDG World Expo CEO Mary Dolaher wants everyone to give the company the benefit of the doubt, and when she spoke to Next-Gen recently she spoke of the negativity she felt the show was inspiring in the gaming press. Besides, you don't have to be an exhibitor to take part in the show! Activision isn't listed as an exhibitor, but since they're sponsoring a Guitar Hero stage, they'll be involved with E for All. So there you go. Microsoft may have a stage set up. Or something.
Many of us are simply taking a wait and see attitude towards a show, a stance Dolaher acknowledges. E for All pledges to be back next year and, if the first show is a success, gaining better support from the industry may be less of an ordeal.
The show will take place October 18 through October 21 in the Los Angeles convention center. Image courtesy of Penny Arcade.
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